Every production runs on paperwork. Why handle it yourself when you can just Ask Mark.

Ask Markto|

Mark’s brain isn’t random artificial intelligence. It carries the experience of crew across films, TV, commercials and music videos — built on real production data from the ground up.

Indian Cinema live · UK commercial in beta · A line producer reviews every output
Test the modules now
Call Sheet Builder
Brief in · full call sheet out
→
Budget Builder
Script in · itemised budget out
→
On set
A film soundstage with a long camera-crane truss rigged over a white floor, monitors and an ARRI camera in the foreground.
Soundstage · crane & camera build
A studio set for a vehicle commercial — two cars lit with diffusion frames, a camera dolly on track and lighting rigs.
Commercial unit · vehicle set
A darkened cyclorama stage with silhouetted crew around a single lit set piece — a bare tree on a small island of earth.
Cyc stage · night build
A black-and-white reflection of a crew member walking while coiling cable, shot upside down in a puddle.
Wrap · the walk back
The humans
Built by the people who’ve
been the runner, the AC,
the 1st AD.
Krish Pinto, founding creative at MARK.
I’ve marked up a call sheet at 1am with a torch in my teeth. MARK is the thing I wish I’d had on every set — the paperwork handled, so the people are free to make the film.
Krish Pinto
Founding creative · Cinematographer
London · MetFilm School · Straight 8 winner 2022 & 2023 · Author, “Becoming a Filmmaker”
Selected credits
Camera dept “Lovestore” — YSL Beauty, ft. Dua Lipa Yves Saint Laurent
Camera dept AW 2025–26 Christian Dior
Production Idris Elba: Our Knife Crime Crisis BBC One × 22 Summers
Camera dept Bullet 650 · House of Classic · Classic 350 Unveiled Royal Enfield
Cinematographer OMF · Energy · Nostalgia Dappy · Tinie Tempah · Sammy Virji
Camera dept Mutual Funds PhonePe
The model
Not a tool you buy.
Someone who deploys.
What we believe →
MARK doesn’t sell you software and wish you luck. A production creative embeds with your department, runs a real job alongside your team, and leaves behind a system built on your rate cards, your vendors and your crew — not a generic template.
01
Embedded, not licensed
A line producer or 1st AD who has done the job at scale sits inside your production department for the length of the engagement. Their judgement is the product; the AI removes the work nobody wanted anyway.
02
Built on your data
Your rate cards, your vendor list, your crew roster, your last three cost reports. The system knows what a shoot day actually costs you — not what it costs on average.
03
Agentic search
Rate cards, union schedules, vendor catalogues, permits, weather windows. The answer a producer would have spent half a day finding, with its sources attached.
04
Trained on outcomes
What came in under. What overran. Which line the producer cut, and which vendor delivered. Every production that runs through MARK sharpens the estimate on the next one.
How it works
Slate. Wire. Ship.
With a human in the cut.
The architecture, and why →
01
Slate the production
Drop in the script, the dates, the lead cast — or just paste a paragraph. The agentic layer sluglines the scenes, counts the days, builds the breakdown. The line producer on duty checks it before you see it.
02
Wire the floor
Plug in Gmail, WhatsApp, Drive. Crew, vendors, location managers, NDAs — MARK holds the rolodex and the paper trail. Our 1st AD on the module makes sure the call sheet reads like a call sheet, not a SaaS export.
03
Ask, and it ships
“Cut tomorrow’s call sheet.” “Trim catering by ₹2L.” “Send the new SOC to all 40 crew.” English or Hindi. The AI does the busywork; the human reviews anything you’d want a human to review.
Integrations
The whole floor
routes through Mark.
Gmail
WhatsApp
Google Calendar
Google Drive
Telegram
Call sheets built & sent
Contracts issued & tracked
Budget monitored live
Transport coordinated
Daily to-do generated
Engagement
Four stages.
Start with five days.
Land small, prove it in currency, expand. Every stage ends with a decision the Client can walk away from — and a number that says whether they should.
00
5 working days
Teardown
We take your last three productions — budgets, actuals, call sheets, invoices — and show you where the money leaked, which lines are wrong every single time, and what the paperwork actually costs you across a year.
  • Teardown report
  • Variance ledger
  • Annual cost of process
  • Remediation plan
Fixed fee $4,500 Credited in full against Stage 1
01
2–4 weeks
Bootcamp
We embed on your next live production. Not a demo, not a sandbox — the real job. Your rate cards, vendors and crew go into the system; a locked budget, daily call sheets and a live cost report come out, run alongside your producer.
  • Locked budget
  • Call sheets, every day
  • Live cost report
  • Your data, configured
Fixed fee From $18,000 One production, start to wrap
02
Monthly · 6-month min.
Deployment
A MARK creative sits inside your production department. Every job routes through the system. We are in your Monday production meeting and your crew WhatsApp, and the paperwork stops being something you think about.
  • Every production
  • Named creative
  • Vendor + crew ops
  • Guaranteed turnaround
Retainer From $9,000/mo Six-month minimum · scaled to volume
03
Per production
Platform
Once it is load-bearing, the deployment intensity drops and MARK converts to a licence your own producers drive. We stay on call for the weeks that need a human who has done it before.
  • Self-serve modules
  • Support retainer
  • Quarterly recalibration
Licence Scoped Available after Stage 2
MARK
Roll camera
The start of
AI-native film production.
Embedded creatives · Agentic infrastructure · Production-specific datasets · RL on outcomes
Book a teardown →
Five working days · $4,500 fixed · Credited in full against Stage 1
Interested?

Speak to Mark.

krishmpinto@gmail.com