Production OS for Indian film
Every production runs on paperwork. Mark’s brain isn’t random artificial intelligence — it is built on Indian production data: real rate cards, real vendors and real cost reports from films, TV, commercials and music videos shot here.
On set
The humans
I’ve marked up a call sheet at 1am with a torch in my teeth. MARK is the thing I wish I’d had on every set — the paperwork handled, so the people are free to make the film.
The model
MARK doesn’t sell you software and wish you luck. A production creative embeds with your department, runs a real job alongside your team, and leaves behind a system built on your rate cards, your vendors and your crew — not a generic template.
What we believe →A line producer or 1st AD who has done the job at scale sits inside your production department for the length of the engagement. Their judgement is the product; the AI removes the work nobody wanted anyway.
Your rate cards, your vendor list, your crew roster, your last three cost reports. The system knows what a shoot day actually costs in Mumbai or Hyderabad this month — not what it costs on average.
Rate cards, FWICE and union schedules, vendor catalogues, state film-office permits, monsoon windows. The answer a producer would have spent half a day finding, with its sources attached.
What came in under. What overran. Which line the producer cut, and which vendor delivered. Every production that runs through MARK sharpens the estimate on the next one.
Drop in the script, the dates, the lead cast — or just paste a paragraph. The agentic layer sluglines the scenes, counts the days, builds the breakdown. The line producer on duty checks it before you see it.
Plug in Gmail, WhatsApp, Drive. Crew, vendors, location managers, NDAs — MARK holds the rolodex and the paper trail. Our 1st AD on the module makes sure the call sheet reads like a call sheet, not a SaaS export.
“Cut tomorrow’s call sheet.” “Trim catering by ₹2L.” “Send the new SOC to all 40 crew.” Hindi, Tamil, Telugu, Malayalam or English, over WhatsApp. The AI does the busywork; the human reviews anything you’d want a human to review.
The channel
Nothing for the crew to install, no login for the gaffer, no portal the 2nd AD forgets the password to. Mark sits in the group the unit is already in, answers in the language the message arrives in, and sends the paperwork out the same way.
Under the hood
A budget that cannot be interrogated is a guess, so the estimate carries its sources, the agent layer is typed, and every build runs a correctness suite over the budget engine before anything reaches a producer.
The architecture, and why →A prompt tweak or a rate-card change that breaks any of these fails the build rather than surfacing as a producer complaint. Per-tenant credentials are encrypted at rest; anything irreversible — messaging the unit, issuing a contract, locking a budget — is staged and approved by a human first.
Engagement
Land small, prove it in currency, expand. Every stage ends with a decision the Client can walk away from — and a number that says whether they should.
We take your last three productions — budgets, actuals, call sheets, invoices — and show you where the money leaked, which lines are wrong every single time, and what the paperwork actually costs you across a year.
We embed on your next live production. Not a demo, not a sandbox — the real job. Your rate cards, vendors and crew go into the system; a locked budget, daily call sheets and a live cost report come out, run alongside your producer.
A MARK creative sits inside your production department. Every job routes through the system. We are in your Monday production meeting and your crew WhatsApp, and the paperwork stops being something you think about.
Once it is load-bearing, the deployment intensity drops and MARK converts to a licence your own producers drive. We stay on call for the weeks that need a human who has done it before.
Roll camera
Embedded creatives · Agentic infrastructure · Production-specific datasets · RL on outcomes
Five working days · ₹3,75,000 fixed · Credited in full against Stage 1
krishmpinto@gmail.com